Does this scenario sound familiar to you? You’re a Beautycounter consultant, and you’d love to find a low-cost way to reach more people to spread the mission. You’re building your market through local socials and product drop-offs. You’ve mailed some samples to friends across state lines. You want to take the next step, but you’re worried about how to do a Beautycounter Facebook social… and do it well!
It sounds easy enough but scary as all get out, right? The idea of a Beautycounter Facebook social has a lot of allure in that you can hang out in your comfy leggings but the anxiety of unchartered territory. So what’s a consultant to do?
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5 Tips & Tricks for a Successful Beautycounter Facebook Social
1. Plan it out! Get your logistics in order.
I’d love to lead with “You can just wing it!” but the truth of the matter is, you really need to be thoughtful and purposeful when planning out your Beautycounter Facebook social. It’s the same as if you hosted an in-person social. You figure out the logistics, who to invite, what you’re going to showcase, same song and dance.
However, you really only have 60-90 minutes and little text space in this social so I can’t stress enough that you need to spend some time developing your script. But the good news about that is once you develop your script, you don’t have to do much work in the future!
2. Keep it engaging! It’s called a Beautycounter Facebook social for a reason.
So here’s a little bit of a paradox if you will: your guests are attending a Beautycounter Facebook social to learn all about Beautycounter while on Facebook… and I’m encouraging you to not inundate them with all Beautycounter all the time. In my view, if you’re doing post after post of just Beautycounter stuff, you start to sound a little like an infomercial.
And unfortunately, Billy Mays isn’t available to step in for you.
This is why I love weaving games and other engaging, interactive posts into my Facebook socials. I’ll play points games, word scrambles, texting games… whatever you can think of, you can probably make it work!
3. Make it personal 💙 Get comfortable with your Why
One of the cornerstones of direct sales is knowing your why and sharing it. It’s what makes this whole endeavor personable and relatable. Beautycounter has an exceptionally powerful mission which helps drive my why, and I’m sure your why is equally powerful and impactful. When you don’t share your why, it’s hard to separate you from another consultant. Your why is what makes you special and what draws people to you to want to buy from you and support you.
And this should be totally clear in your Beautycounter Facebook social! Very briefly, talk about why you joined up with Beautycounter. Maybe you’re like me and you find a new reason all the time (I do!). Your why is not set in stone. It’s as dynamic as you are.
4. Plan for success. There’s an old adage that works well here, too.
Like in-person socials, you’re going to have to think of logistics a little bit. You or your hostess will carefully have to choose a guest list – please no more mass invites! – and reach out to them to personally welcome them to your event. You or your hostess will probably have to think about which products will be most appealing and focus on those (friend, please don’t try to showcase the whole catalog in one sitting!). You’ll have to choose your date and time to get the most value for your hostess.
These are super simple steps that you can take to ensure a successful Beautycounter Facebook social which benefits not just you but your hostess as well!
5. Have fun! Seriously. Pencil it in if you have to.
Alright, really this one bears repeating. You want to keep it engaging. You want it to personal. You want to plan for success with your plotted script, guest list, and follow-up. But y’all… have fun with it! I can’t tell you the amount of fun I had when I did a Golden Girls-themed Beautycounter Facebook social (in part because I got to binge watch Golden Girls while I drafted my script!), and I’d like to think that it came through during the party.
Are you still a little nervous about pulling off a Facebook social? Then I’d also recommend taking some training. This class really helped me up my game, and it helped me to find my authentic voice when hosting a Beautycounter Facebook social.
What questions do you have? Have you ever hosted a Facebook social? Tell me about it below!