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I recently wrote about why I joined Beautycounter, and hopefully that post helped to dispel some concerns that a potential consultant might have. But if I have learned anything about this whole blogging deal, it’s that I need to be me and be honest. So to that end, friend, I’m going to explain why I chose Beautycounter… but as a lazy girl’s confession.
OK, I’ll concede that lazy is probably not the best word choice. But I would like to think that, comparatively, it’s perhaps accurate. For example, whenever I started on a weight loss journey, I always chose maybe 2-3 meals that I could keep in rotation to eat. And this wasn’t because I particularly loved those meals… it was more that I was lazy and it was less time-consuming to have to think about all of my different options.
I was basically saying, Here, I’ve done the bare minimum of research to identify what I need so I’m just going to run with it and if I get bored so be it.
Give or take.
Some of that shifted a bit when I had kids. I got some of the standard baby care products that everyone gets – you know the ones that are super commercially successful – and I put them away, not giving them a second thought. Well, not until my daughter was born, and I seriously started to think about what I was going to use and what I was going to feed her.
This meant chucking some stuff that was rumored to contain formaldehyde (you try reading the labels on those things!) and replacing it with bottles that declared they were natural and organic and safe.
That sounded really good in theory, but it wasn’t so in practice. So for years, I walked right into this marketing trap and bought what I thought was a good product for my family. I bought products from certain grocery stores because I thought that there was no way they would carry something health-harmful.
Years, people. I’m talking years.
It wasn’t until last summer that someone told me about the Environmental Working Group’s Healthy Living App (available both on Apple and Android). EWG is a non-profit, non-partisan organization that’s dedicated to protecting human health and the environment. Through their research, they have reviewed over 100,000 food and personal care products and rated them on a scale of 1 to 10 as to how it impacts your health (1 being a better health choice, 10 being danger danger Will Robinson… my phrasing, not theirs).
Equipped with this app, I started scanning what I had in my house and what was on the shelves. Y’all I was amazed. Stuff that I had been buying for years under the auspices of these products being safe choices were ranked anywhere from 4-7. I felt a mixture of shame, guilt, and anger that I had been buying this stuff that may have actually been harming my family for a long period of time.
This is a big reason why I chose Beautycounter.
In part, because Beautycounter products consistently rank 1-2 on EWG’s rating scale.
In part, because Beautycounter is committed to transparency so I can feel pretty comfortable and confident in what I choose.
So that kinda brings me back around to why I chose Beautycounter.
If you check out my Pinterest, you’re probably going to find some boards geared toward making life simpler: capsule wardrobes, repeatable outfits, healthy slow cooker meals, at-home workouts, leggings! Why? Because as a working mom, I choose not to dedicate hours of time on research and DIY. If you are that mom, God speed and God bless. I admire your tenacity and spirit.
But that’s just not me.
My kids’ birthday party decorations come from Oriental Trading (if I can order far enough in advance) or Party City. A lot of our dinners are frozen components because those foods last longer. I buy a lot of the kids’ food in bulk because (a) they’re picky and they like certain yogurt tubers and (b) it makes my life easier when I pack their lunches the night before.
This is a big reason why I chose Beautycounter.
I wanted something easy, something that fit into my life instantaneously. I wanted something that I could trust (and the Never List gives me great comfort!). I wanted skincare and makeup products that were going to meet these requirements and also be reasonably priced and multi-purpose (have you seen my piece about the Cleansing Balm?).
I also wanted something that was high-performing and effective. Too often I feel like in the Venn Diagram of skincare products, we can either choose between good for us and effective.
Beautycounter manages to do both. Which I am really pretty grateful for.
Friend, if you want to learn more about Beautycounter, come on over and join my VIP group! I do a makeup tip every Monday and an AMA session every Thursday.