In my About Me section, I talked a little bit about why Beautycounter. I spent some time starting to figure out what worked best for me nutritionally, and after learning some alarming statistics, I wanted to know a little more about what would work best on my skin.
But surprisingly, the answer to “Why Beautycounter?” started years ago.
In 2009, I signed up with the fundraising arm of the Leukemia & Lymphoma Society, Team in Training. Someone very near and dear to me was going through chemotherapy, and I felt pretty useless not being able to do anything. I couldn’t go through chemo with them. I couldn’t always be there to hold their hand. As an outsider, it was tough.
In talking with the oncologist, he said that the cancer possibly stemmed from prolonged exposure to chemicals. Here this person was, trying to do the right thing by taking protective measures to keep their body safe, and the reality is that they were actually harming their body!
How messed up is that?!
I feel like this is a common refrain when it comes to how we take care of ourselves and our families. We want the best. We make choices based on packaging that says “natural” or “organic” or whatever. But in some instances, that doesn’t amount to a hill of beans. The limits of labeling are pushed to the limits, and we as consumers can suffer from that.
*THAT* is Why Beautycounter.
Beautycounter is committed to its disruptive Never List, a list of more than 1,500 questionable or harmful chemicals that aren’t used as ingredients in their products. Where does this list originate from? From the over 1,400 chemicals banned or restricted by the European Union. From additional screening and research performed by Beautycounter of chemicals that may be concerning. From the 30 chemicals banned or restricted by the United States.
There are always going to be other reasons, and I could tell you all about the products, how well they perform etc…. but the Why Beautycounter question was way more personal than I realized when I signed on.
Are you ready to make the switch to safer? Let me know so I can help you make the best choices for you and your family.